WeLoveWeCare
Background
The
DPRK says missiles are "ready to fire". The warning was announced by
a television newsreader a few days ago. The DPRK has stationed as many as five
medium-range missiles on its east coast, according to Washington and Seoul.
They speculate this may be preparations for a test launch that would
demonstrate the DPRK’s ability to hit U.S. bases on Guam. Tension has been
rising on the Korean peninsula since the United Nations imposed new sanctions
against the DPRK in response to its third test of a nuclear weapon in February.
Pyongyang has been further angered by joint military exercises by South Korean
and U.S. forces and threatened both counties with nuclear attack. But people in
the word all want peace, not war. So we have established a virtual website-WeLoveWeCare.com-
that gathers more people and social groups to pay attention or contribute to
the world peace.
At
beginning, we want to introduce the two parts that contribute to this website. Freedom
and peace are the eternal theme for all of peaceful world organizations. It
aims to help people in many aspects, such as human rights, animal rights,
technology, education, engineering, medicine and diplomats. For different
religions, they have different belief systems, culture, world views and moral
values. There are about 4200 religions in the world, and it is really a huge
group. The reasons we choose these two groups are that they share a common
view. It is also a good opportunity to publicize the message of world peace and
to spread out “we love, we care” in the world.
Actually,
the website we build is a virtual community. It is a social network of
individuals who interact through specific social media, potentially crossing
geographical and political boundaries in order to pursue mutual interests or
goals. One of the most pervasive types of virtual community operates under
social networking services consisting of various online communities. And the
difference between virtual community and web portal is interaction. Web portal,
is a site that functions as a point of access to information on the Internet.
It lacks kind of interactive activities.
As
you can see, in our website you can get message about the latest news through
reading or watching videos. You can even participate in discussion to share
your ideas or experience. Moreover, you can register as the membership and join
the volunteer activities.
How＆Why this virtual community results from drawing the talents from both these two organizations?
Talents of World Peace Organization:
As
a well-know international organization, World Peace Organization possesses lots
of precious talents. There talents could be divided into four parts, including
social influence, comprehensive communities, activities, and resources.
Focus on social influence
As
we know, world peace organization devoted to world peace career and spread out
ideas of love, peace, care, green, and equality. Compared with other non-profit
organizations, world peace has better reputations. These reputations make the public
believe and support world peace organization. The ideas are publicized by world
peace organization also could strike a chord in the public. There is another
key point about social influence of world peace organization. World peace
organization has no boundaries. In other words, everyone who loves the peace in
the world could take part in world peace organization and in spite of your
race, country, gender, belief, and political identity. To sum up, world peace organization
could expand its social influence around the world.
Focus on comprehensive
communities
Compared
with other professional organizations that just focus on one professional
field, world peace organization has lots of comprehensive communities that are
devoted to world peace together. For example, environment community aims to
protect our environment in the earth. Human rights community aims to spread out
ideas of freedom, equality, democracy, and legality. Animal rights community
prefer to fight against cruelty to animals and hunting animals. Technology community
is devoted to prohibit nuclear threat and make sure people have a healthy living
environment. Medicine community focuses on abuse of medicine, especially hard
drug. All of there communities play important roles in the world peace organization.
Focus on activities
In
world peace organization, there are diverse activities to help you positively
take part in the organization and be a member of them. Different activities
focus on different people in order to attract more people join in the
organization. There are parades to spread out ideas of world peace organization
and appeal the public pay more attention to world peace. Charity parties and
fund for peace could supply platform for people to donate money for world
peace. Volunteer activities are a opportunity to make you experience the
atmosphere of the world peace organization. There are many other activities to
support world peace organization.
Focus on resources
As
a reputable international non-profit organization, world peace organization
possesses capabilities to attract enough human capital, technology, and finance
to support its operation.
Virtual organizing:
About
how to organize our virtual website WeLoveWeCare.com, we in accordance with Real
Strategies for Virtual Organizing by N. Venkatraman and John C. Henderson. They
reject a virtual organization as a distinct structure (like functional,
divisional, or matrix). Instead, they treat verticalness as a strategic
characteristic applicable to every organization; they discussion then is
applicable to century-old companies that manufacture cement, chemicals, and autos
as well as to new entrants in the fast-changing high-technology marketplace.
They view verticalness as a strategy that reflects three distinct yet
interdependent vectors: The customer interaction vector (virtual encounter)
deals with the new challenges and opportunities for company-to-customer interactions.
IT now allows customers to remotely experience products and services, actively
participate in dynamic customization, and create mutually reinforcing customer
communities. The asset configuration vector (virtual sourcing) focuses on
firms' requirements to be virtually integrated in a business network, in sharp
contrast to the vertically integrated model of the industrial economy. Firms
using the Internet for business-to-business transactions can structure and
manage a dynamic portfolio of relationships to assemble and coordinate the
required assets for delivering value to customers. The knowledge leverage
vector (virtual expertise) is concerned with the opportunities for leveraging diverse
sources of expertise within and across organizational boundaries. IT now
enables knowledge and expertise to become drivers of value creation and
organizational effectiveness. Each vector of their model has three distinct
stages. Stage one focuses on the task units (such as customer services,
purchasing, or new product development). Stage two focuses at the organizational
level on how to coordinate activities to create superior economic value. The
third stage focuses on the inter-organizational network to design and leverage
multiple interdependent communities for innovation and growth. These three
vectors have traditionally been independent: they focused on isolated functions
— marketing, purchasing, and human resources, respectively, with their
idiosyncratic processes and information systems. Their view of virtual
organizing integrates these three hitherto separate threads into an
interoperable IT platform that supports and shapes the new business model. The
challenge is to ensure internal consistency across the three vectors and
benchmark a profile of virtucalness relative to competitors and referent
companies in the marketplace. External benchmarking becomes critical as companies
experiment with different approaches to design.
According
to their ideas, we design our website WeLoveWeCare.com’s virtual organizing
system.
Economic value in WeLoveWeCare.com:
WeLoveWeCare.com
has two channels to create economic value, including enterprise sponsor and
individual sponsor. Specifically, we could invite enterprises participate in
our activities and make them realize the importance of spread out “love” and “care”
around the society. We could post donation list that recording the name of
donation companies in the website and let net citizen understand these
companies take care of their social responsibilities. Our website also could
cooperate with enterprises to create public service advertising to spread out
the idea of “we love we care”. About individual sponsor, the public could make
a contribution for us through become membership, volunteers, and donators.
Operational skills in WeLoveWeCare.com:
Making WeLoveWeCare.com successfully operate should
have technology and innovation. Technologies are bases skills to support website
operate, such as technology for communication and coordination. WeLoveWeCare.com
established by two different organizations. So it is necessary for both
organizations to have a better communication and coordination skills in order
to keep pace with each other. As a website, network technology cannot be
ignored. Innovation is something to make WeLoveWeCare.com different from other
websites. In our opinions, events creativity and innovational publicities are
much more important for WeLoveWeCare.com.
How＆Why this virtual community would meet both organizations' needs?
Let’s
see why and how this virtual community can meets both companies’ needs. We
choose this virtual community—we love we care—to cooperate because it can help
us to combine advantages of both organizations. Each party of us will share our
resources on that website. It’s a public platform for religious people and
non-profit organization to communicate and cooperate. Every organization has
its own core competence. The virtual website as an low cost way to realize
cooperation, each side of us can benefit from it. After we understand the
reason for build this virtual community. Next part we will illustrate how this
can satisfy the needs of both organizations.
Human resource
Firstly, religious people can enlarge their community through join charity
activity hold by world peace organization. This virtual website provide better
platform for religious people to do charity work since they can acquire
activity information. World peace organization will use their resources to hold
various activities which focus on protecting human rights, environment,
community service, and so on. Religious people can acquire that information and
join them through that virtual community. Simultaneously，Through participate activities,
they can promote religious ideas and benevolence to a larger population. So it’s
a way to enlarge religious organization.
At the same time, world peace organization can gain volunteers to support their
activities. Through post advertisement or video on that virtual website, virtual
community raises religious people awareness of social issues. It’s also an easy
way to grasp the hot topic problems in the world. The core value of most
religions reflects they admire benevolence. Since most religious people seek ways
to express their love, the number of volunteers will rise naturally. Therefore,
it expands the source of manpower and fund.
Information sharing and transparency
Different
organizations have different concerns. The virtual community will prepare space
for charity news, charity activity, knowledge of protecting world and religious
ideas. Post news or activity process on same website, people can reach social
issues and hot topics on world and notice the news they never interested
before. They can also understand each other’s progress of activities. It’s way
to supervise the other part’s activity. Member’s can know the donation since
virtual website set up an enquiry system that tells donors the usage of their
money. This high information sharing and transparency can build trust among
them. It’s also an good way to improve the efficient of cooperation since it
greatly save the time and cost of exchanging information.
Productivity benefits
Virtual
community have high adaptive to dynamic external environment. Unlike physical
community, virtual community can change their form, manpower, channel easily. They
are more feasible than other forms. Each side of this virtual community, use the
e-mail, mobile, video talk to communicate with each other at anywhere. The time
spent in communicating and collecting information has been greatly saved. They
can increase the productivity. It’s also an flexibility way to work. It gives
your staff enough autonomy. They have free to decide what to do and when to do.
It can encourage their creativity. So they can develop very innovation product.
Cost advantage
Since
they can use external human resource, the HR costs of organization will
decrease. For instance, religious organization can provide activity place for world
peace organization. And world peace organization can acquire volunteers from religious
organization. Compared with physical community, it can simplify organizational
structure. They don’t have fixed position for employees in that virtual
community. The administrative expenses also will be saved since they don’t need
real office. So virtual community also contributes a lot to decrease the cost
of collaboration.
From
all the aspects we mentioned above, we can conclude that virtual community
shares the resources of both sides. Meanwhile, the form of building this
virtual community is also an very effective way to help improve the
effectiveness and innovation of collaboration work.
The
key factor to attract and maintain registers is to figure out the needs of
visitors and then satisfy their expectation. Even
though different individuals have different needs. We define four common
expectations for visitors of WeLoveWeCare.com. Based on those needs we will
make some changes.
Expectation for accurate information
The
information showed on this website will give visitors a first impression about
this two organizations. It’s a significant part that we can never ignore. We should
not only need to provide information for both two groups people but also need
to guarantee the accuracy and truthful of the posted article.
We
will build a team which is responsible for editor and revise the articles,
news, videos posted on the website. So they can make sure that public won’t
mislead by this website. It’s a basic
duty for two organizations. It also will affect the reputation and continuous
development of this two community.
Expectation
for convenience
Even
though high technology product is very common in our life. We should design our
page more feeling with human-friendly advanced technology. Nowadays people have
high pace of life. Efficiency and effectiveness is extremely important for most
of us. So we have that convenience demand.
In
order to solve that problem, we need to simplify the settings page and add site
search function. What’s more, we can also add a on-line assistant to help
visitors solve technical problem. Taking those measures can visitors easily
handle that website and get what they want quickly. This is an critical factors
to retain our visitors. Try to imagine that If I need to waster a lot of time
to register or get the information which I need, I would never choose to become
the members of this website. Let alone advertise this website to my friends. Actually
if you haven’t done that part well, you are losing clients. This kind of
mistake should never happen.
Expectation
for interaction
The
biggest function for this website is to build a two-way communication and
advertise we love we care idea. It’s a good way to build organization image. In
order to better understand the needs of your visitors the most important thing
is to find ways understand them.
We
should set a space for registers to give advice or ask questions. Staff should
give response to suggestions given by visitors in time. Giving feedback to
register in a short time is important to retain them. They can feel whether the
organization care bout their members from your service altitude. It’s also an
good way to build word-of-mouth.
The
next part is to build a members club. It likes fans club at some degree. Virtual
community should properly use that club. Such as organize some off-line
activities. It can enhance emotion for each other. It also can connect the
members with this virtual community more tight.
The
last measure is to combine client activity with website interests. Such as
register members should pay membership fees. Those fees will all donate to
charity organization or do charity work.
Expectation
for continuous and up-to date information
Although
you have done really good job on those aspects above, it’s not enough if you
want to retain your members. Since you have just made some adjustments from the
short-term development. All the behaviors can just meet their present demands. So
virtual community needs always endeavor to improve our work since this
collaboration is not for short-term benefits.
In
order to meet their needs in the future, the website also need to up-date as
time pass by. The continuous up-date work should seriously take into
consideration. The first thing is to pick up the suitable person or team to
take this responsibility. We need to choose employees from both companies to
assemble a team. This team should have talents who have knowledge on all the
aspect. They also have enthusiasm to learn new things and information. The mission
of them is to pursuit of latest information or news and presents those
materials continuously. That’s
all the measures and adjustments we will take to attract and retain our
visitors.
Conclusion
WeLoveWeCare.com is a virtual
organization to spread out the idea of LOVE around the world.
WeLoveWeCare.com supplies a virtual
platform to build relationship between two non-profit organizations.
WeLoveWeCare.com is a good example to
explain how Non-profit Organization operating in virtual world.
Reference
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